This photomontage suggests the dynamic movement of the Republic automotive tire that runs over, crashes against, moves around emphatic slogans, ads, world news, and various Dada nonsense. The cut-out words and images drawn from newspapers, advertisements, and magazines are used to spell non-words, such as DADA, and project the Dadaist outrage at the status quo (its rational norms and values), as seen in the shouting face of the dandy Raoul Hausmann in the bottom left corner of the montage. This Dada montage intended to playfully jolt the viewer to confront the contemporary moment of social and political crisis.

Photomontage enabled the Dadaist Heartfield to allow the news headlines and advertising slogans to speak for themselves in the form of fragmented words and images that conveyed the social turmoil and the cacophony of the urban street of commerce and news. Hannah Höch, like Heartfield, appropriated mass media fragments. Yet, Höch created a cohesive image out of these pieces to critique the patriarchal political establishment. The very use of commodities (e.g. the tire), advertisements, and the very language of photographic mass media demonstrate how the Dadaists mocked and even broke down the conventional means of representation ubiquitous in the visual culture of the Weimar Republic.